Reckitt Benckiser agreed to a $3.275 million class action lawsuit settlement to resolve claims that it falsely advertised Woolite Color Renew products as able to revive colors, and no proof of purchase is required for consumers to participate.
Plaintiffs in the class action lawsuit claim Reckitt Benckiser violated California, New York and Massachusetts laws by falsely advertising its Woolite Color Renew products as capable of renewing or reviving colors in laundry. The class action lawsuit argues that these claims are untrue and misleading.
Reckitt Benckiser is a hygiene and personal-care company that owns numerous prominent brands, such as Air Wick, Lyson and Woolite.
Reckitt hasn’t admitted wrongdoing but agreed to a $3.275 million settlement to resolve the false advertising class action lawsuit.
Woolite Color Renew False Ad Class Action Lawsuit
- Who’s Eligible:
- Consumers who purchased Woolite Color Renew products in California between Feb. 1, 2017 and May 1, 2023, in New York between Feb. 22, 2018 and May 1, 2023 and/or in Massachusetts between Feb. 22, 2017 and May 1, 2023
- Estimated Amount: Varies
- Proof of Purchase:
- No proof of purchase is required for individuals to submit a claim in the class action lawsuit settlement. However, those who wish to claim more than three bottles must provide documentation such as a receipt, shipping confirmation, email receipt or picture of the product that establishes the class member purchased Woolite bottles with a label bearing the phrases “Color Renew” and/or “revives colors” in California, New York or Massachusetts during the relevant class periods.
- Claim Form Deadline: 12/19/2023
- Case Name & Number:
- Prescott, et al. v. Reckitt Benckiser LLC, Case No. 5:20-cv-02101-BLF, in the U.S. District Court for the Northern District of California
- How to file a claim:
- Head over to the Claim Form.
- Read over the claim form to see if you are eligible.
- Complete the claim form with your info.
- Submit your claim form to receive your potential award!
(Click here to file a claim)
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Bottom Line
Don’t forget to take a look at our full list of Class Action Lawsuit Settlements! Be sure to give our list of No-Proof Class Action lawsuit to see other settlements you may qualify for.
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